This could be said to be the pre-curser to S.H. Figuarts series. Ultimate Figure Series was produced by Bandai and released between 2003 and 2004. There are 11 figures in this series and they were a general over the counter product that sold for 1200 yen each. You can find it on the last page of Tamashii Nation’s website in the Dragon Ball category here!
The entire set is also for sale here for $270.
Vol. 01 – Son Gokou
Release Date: September 01, 2003
Vol. 02 – Vegeta
Release Date: September 01, 2003
Vol. 03 – Vegetto
Release Date: September 01, 2003
Vol. 04 – Super Saiyan Gokou
Release Date: October 2003 01 days
Vol. 05 – Super Saiyan Vegeta
Release Date: October 2003 01 days
Vol. 06 – Super Saiyan Vegetto
Release Date: October 2003 01 days
Vol. 07 – Super Saiyan 3 Son Gokou
Release Date: November 2003 01 days
Vol. 08 – Son Gohan
Release Date: November 2003 01 days
Vol. 09 – Super Saiyan Gogeta
Release Date: November 2003 01 days
Vol. 10 – Piccolo
Release Date: October 01, 2004
Vol. 11 – Freeza
Release Date: October 01, 2004